Why Choose ITV OddsFinder?

Easily find the best price

We scan all major bookmakers to ensure you always get the best available odds
Instant Betting

Place bets in seconds without switching between apps or websites
Detailed Analytics

Track your performance with comprehensive betting statistics and insights
Fully Licensed

All bookmakers are licensed and regulated by the Gambling Commission

About Us

We provide the infrastructure that allows betting experiences to be embedded directly within sports content removing the friction between watching and acting.

Instead of sending users away to external apps, ITV enables a seamless, in-context experience at the precise moment of fan engagement.

Our Platform

Our platform connects users with a range of licensed betting operators, allowing them to compare odds, access offers, and place bets through a unified interface.

We do not operate as a bookmaker — all bets are placed directly with third party operators, under their own terms and licences.

Why ITV OddsFinder

ITV is built to simplify the journey for users while giving partners greater control over the experience, data, and engagement layer.

By keeping users within a single environment, we create a faster, more intuitive way to interact with sports and betting.

Our goal is simple: to redefine how sports audiences engage with betting — moving from fragmented experiences to a single, integrated platform.

Seamless Integration

Betting experiences embedded directly within sports content for frictionless engagement.

Connected Operators

Access to licensed betting operators with unified odds comparison and offer management.

Speed & Simplicity

Faster, more intuitive user experience with all betting tools in one place.

Licensed & Safe

All bets placed with licensed third-party operators under their own terms and regulations.

Transparent Platform

Clear information about odds, operators, and betting terms — no hidden conditions.

Fan-Centric Design

Built for sports fans, with their engagement and experience as the priority.

Set Limits

Control your spending with deposit limits

Self-Exclude

Take a break anytime you need

Get Help

Access support and counseling

Ready to Experience Better Betting?

Join thousands of sports fans using ITV OddsFinder to compare odds, track bets, and get the best offers — all in one place.